We've compiled the most up-to-date information on these fully or mostly online Online Social Media degree programs across the U.S. This data is accurate as of March 21, 2025. We carefully reviewed quality, affordability, and student outcomes to bring you the best options. Explore our updated rankings below to find the program that's right for you.
The Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies. The added business management courses featured in the bachelor’s degree program builds a stronger foundation to pursue managerial positions within the marketing field. Graduates will have the education to enter the business industry head first thanks to the career-focused education they will receive. The program provides students with advanced business management and marketing concepts through a diverse set of business classes. The focus on both traditional and contemporary practices ensures the Digital Marketing degree program establishes the necessary skills for graduates to succeed in a number of facets of the business and marketing field. The Digital Marketing bachelor’s degree program is available for study online with Bryant & Stratton College. The online Digital Marketing degree utilizes the same outcomes and curriculum as the campus-based program but with the added flexibility and convenience of an online program.
["Evaluate the effectiveness of digital marketing campaigns at the local, national, and global level.", "Use traditional and digital marketing strategies to enhance brand visibility and accessibility.", "Engage with customers through various digital marketing pathways to build loyalty.", "Analyze consumer behavior and marketing campaign results to address business needs."]
The digital concentration builds on the knowledge provided in the Bachelor of Science in marketing major program and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. In this program, students gain specialized expertise in an area that is growing in importance in the marketplace.
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The Marketing and Digital Strategy degree at St. Catherine University is a comprehensive program that prepares you for a career in today’s digital age. You will learn how to develop strategic marketing plans, create effective digital and social media campaigns, and analyze data to measure your success. In St. Kate's online Marketing and Digital Strategy program, you'll gain a solid grounding in core business knowledge while gaining a strong understanding of consumer behavior, market segmentation and analysis, digital and social media marketing strategy, branding and product development, advertising, pricing strategies, market research, and marketing ethics. You'll be immersed in real-world projects with partner organizations, and our highly- networked faculty will introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities.
["Strategic marketing plan development", "Digital and social media campaign creation", "Data analysis", "Consumer behavior understanding", "Market segmentation and analysis", "Branding and product development", "Advertising", "Pricing strategies", "Market research", "Marketing ethics"]
The online digital marketing degree at MVNU teaches students how to strategize and scale businesses ranging from small start-ups to large corporations. The BBA in Digital Marketing program prepares students to immediately impact their organizations by enhancing brand awareness and sales. Digital marketers are pioneers in their field as they continually implement newer technologies and better optimize marketing campaigns. Students who study for their digital marketing bachelor's degree online have the opportunity to compete on a global scale by leading marketing campaigns in industries of their choice. By studying digital marketing at MVNU, students can carve out a niche for themselves in an expansive industry that can include search engine optimization marketing, social media, pay-per-click, lead generation, and more. This program is designed to complement the general marketing curriculum to provide students with a well-rounded foundation and emphasis on real-world applications. Our online Digital Marketing program courses run for 5 to 8 weeks and help students gain essential skills such as collecting and utilizing data to tackle complex marketing campaigns.
["Understand web-based marketing channels", "Evaluate potential marketing opportunities", "Implement a marketing campaign and analyze its performance", "Create compelling B2B and B2C marketing copy", "Gain basic visual content creation knowledge for social media and other channels", "Develop marketing-specific critical-thinking and problem-solving skills", "Effectively communicate digital marketing solutions to an audience", "Learn what drives consumer behavior online"]
The online Bachelor of Science in Strategic Communication with Social Media Management Certification at Arkansas State University develops your talent and skills as a communications professional and increases your ability to use social media strategically and effectively. Learning how to identify, create, and implement consistent, cohesive messaging that advances an organization's mission or goals is the cornerstone of the program. You'll learn how to communicate effectively in today's omnichannel media culture and gain an understanding of when and how to employ advertising, public relations, social media, branding and more to achieve desired outcomes. The program focuses on mastering the fundamentals of multimedia platforms, including interactive online advertising and cutting-edge social media strategies, campaigns and tactics. You will utilize research methods to develop a communications plan and evaluation tools to measure results.
["Social media marketing", "Content management", "Digital marketing", "Social media campaigns"]
The contemporary business world has an increasing need for professionals who can effectively comprehend, plan, and communicate brand messaging across various digital networks and platforms. Through targeted social media marketing courses, this online Bachelor of Science in Digital Marketing & Social Media degree prepares students with the knowledge to plan comprehensive social strategies — including SEO, content marketing, digital advertising and generative AI — analyze sophisticated data, and drive the online solutions necessary for success. This BS digital marketing and social media degree prepares you to establish new digital branding and take current brands even further. This program is offered in collaboration with JWU’s College of Business.
["Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.", "Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization\u2019s online presence.", "Provide data-driven solutions for the management of content in social media and online marketing campaigns.", "Communicate complex data sets to both technical and non-technical audiences."]
This online Bachelor of Science in Marketing with a concentration in Social Media program from Southern New Hampshire University is designed to equip students with the expertise to excel as social media specialists. Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the program integrates social media theory and practice with traditional marketing strategies. Students gain hands-on knowledge through opportunities like internships or experiential learning courses. The curriculum includes specialized courses focusing on writing for new media, social media strategy, social media campaigns, and digital advertising. Upon completion of the program, graduates will be well-prepared to leverage social media to engage consumers, build loyalty, and drive business growth in the dynamic field of social media marketing.
["Campaign development strategies", "Effective marketing tactics", "Written and oral communication approaches", "Primary and secondary data analysis", "Applications of legal and ethical standards", "Cross-functional collaboration methods"]
With the BS in Social Media Marketing degree online from Lindenwood University, you can learn to drive digital engagement in key areas such as social media, online advertising, and more, while building out a comprehensive understanding of digital trends. This 100% online social media marketing degree in marketing equips you to make the most of a brand’s digital footprint through coursework focused in social media, design, digital content optimization, rounded out by a foundational marketing skill set. Learn at your pace and complete your degree in social media marketing online in as little as two years! The social media marketing degree online program develops your approach to increasing brand awareness through an emphasis on social media and other digital engagement tools that connect brands with audiences. This social media marketing degree covers all aspects of digital social media strategy – from concept to execution to post-campaign analysis.
["Analytical Decision-Making", "Communications", "Consumer Behavior", "Brand Management"]
LSU Online’s Bachelor of Science in Marketing with a concentration in Digital Marketing is offered through the E. J. Ourso College of Business. This degree equips students with the skills and knowledge required to succeed in the in-demand progressions of digital and social media marketing. The concentration focuses on exposure to digital marketing content distribution platforms, such as TikTok, Twitter, Snapchat, Instagram, and Facebook. Students will learn organizational tools and software, such as Canva, Hubspot, Google Analytics, and other data-centric platforms for the rollout of digital or social media campaigns. Students will also be able to integrate their knowledge of promotions, marketing research, consumer behavior, and statistics to inform marketing strategies, tasks, and decisions.
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The Online Bachelor of Arts Degree in Digital Media Influence program at UTSA is designed for individuals passionate about digital content creation and seeking a rewarding career in fields like digital marketing and social media management. The 100% online program enhances digital production skills and teaches students how to target audiences with persuasive messaging. Students will improve their critical thinking skills and learn to become effective media influencers by studying modern digital communication trends. The program covers key historical aspects related to communication technologies, and teaches students how to speak to a specific audience across diverse areas of digital communication, including television, radio, computers, and the Internet. Students will become proficient in using Adobe Creative Cloud applications, allowing them to create impactful content for various audiences. The program requires completion of 120 credit hours, including core, major, language, and elective hours.
["Media Influence", "Brand Collaboration", "Technology", "Problem Solving", "Communication"]
IU Online’s Bachelor of Science in Digital Media and Storytelling teaches students how to use digital tools to create artistic and professional messages and stories. Students develop a critical understanding of the role and influence of media domestically and globally, and learn to critically evaluate and assess information and its credibility. The program provides career-ready skills in communication, as well as techniques to engage and inform audiences. Students can tailor the degree to their professional interests by choosing a specialization in public relations or digital storytelling. The program prepares graduates with an Indiana University degree respected by employers worldwide.
["Communication", "Critical evaluation of information", "Digital storytelling", "Media literacy"]
The Digital Communication and Media program is designed to prepare students for careers in the evolving landscape of communications and marketing. It addresses the increasing demand for professionals with digital skills by providing students with a comprehensive understanding of digital channels and technologies. Students will develop competencies in areas such as research, content creation, assessment, and channel development. A key feature of the program is the Virtual PR Firm, where students gain hands-on experience by designing, implementing, and managing a major communication campaign. This approach allows students to apply their skills in a real-world setting, building strategic and tactical capabilities.
["Social media marketing", "Search engine optimization", "Web development", "Video storytelling"]
Arizona State University’s Bachelor of Science in technical communication with a concentration in social media management equips you with the skills to manage social media strategy and implementation across industries. Taught through a technical communication lens, the program prepares you to deliver specialized information about, for, and through technology, building the skills and knowledge needed to create social media content suitable for a wide range of audiences and purposes. This is not a journalism degree; it focuses on delivering organizational information via social media management strategies such as technical information, crisis or reputation management, customer service, and content development. The project-oriented curriculum covers writing, design, management, and other techniques for producing content, including podcasting, grant writing, data visualization, usability testing, accessibility, and global partnerships. Coursework provides insight into professional social media management, covering topics from reputation management and customer service to content development and strategic planning. The curriculum is regularly updated to reflect the latest concepts, approaches, and platforms.
["Advanced technological skills for social media production", "Collaboration with diverse backgrounds", "Content development and management", "Managing design projects", "Writing clearly and effectively for specific audiences"]
The Bryan School’s B.S. in Marketing — Digital Marketing degree is available in a convenient 100% online option for maximum flexibility, allowing you to learn around your work and life schedule, no matter where you are. The program covers crucial topics including social media marketing, digital marketing analytics, consumer behavior, and marketing management. Learn high-demand technical and digital marketing skills, such as SEO (search engine optimization), SEM (search engine marketing), web analytics (e.g., Google Analytics), A/B testing, and email marketing. The program builds a range of essential professional skills in public relations, marketing, brand management, analytics, and more — with a tailored approach to the dynamic public-facing world of social media. In addition to deep dives on core principles of digital marketing, management, and data analytics, choose from electives that range from professional selling, to marketing research, to the fast-growing multibillion-dollar global business of esports management. You’ll complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
["Social media campaign management", "Digital marketing", "Content management", "Digital advertising", "Communication management", "Marketing strategy", "Social media strategy"]
The Online Bachelor of Science (B.S.) in Strategic Communication – Social Media Management can teach you the fundamentals of social media management and how to create and implement web strategies that can help you and your business succeed. Your courses will discuss customer relationship strategies that build consumer loyalty; how to apply emerging social media, digital, and technology trends; and innovative social media strategies and tactics. Additionally, you will explore the principles of operating audio and video equipment and the art of constructing advertising, public relations, branding, and digital promotions.
["Social media management", "Web strategy development and implementation", "Customer relationship management", "Application of digital and technology trends", "Advertising", "Public relations", "Branding", "Digital promotions", "Operation of audio and video equipment"]
The Bachelor of Arts in Social Media degree at Grand Canyon University is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. Social media majors are taught to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities. Pursuing a social media degree from GCU can provide you with the skills and knowledge needed for the dynamic world of social media marketing. Social media majors can develop a strong foundation in marketing principles, while also providing specialized courses in digital advertising and social media marketing. As a graduate of this degree in social media you have the opportunity to be equipped to pursue careers in social media management, digital marketing, advertising, public relations and other related fields. With knowledgeable faculty and a focus on hands-on learning, GCU can help you develop the practical skills and industry knowledge needed in the ever-evolving world of social media marketing.
["Social media communities", "Social media data analytics", "Social media for events, entertainment and sports", "Social media reputation management", "Advertising copywriting", "Multi-media journalism in the 21st century", "Photography and video for social media", "Production methods"]
Regent’s Bachelor of Arts in Communication Studies—Internet & Social Media can prepare you to communicate effectively through online channels and social media platforms. From developing web content to interactive media, you can learn how to connect with audiences in a powerful way. You'll learn how to write for the web and design effective social media campaigns. The program aims to provide a strong foundation anchored on Christian principles and values. You will be mentored by faculty who hold the highest degrees in their field.
["Design effective social media campaigns to include tweets, blogs, articles, and other web content", "Develop interactive and web-based media to meet customer requirements and achieve organizational goals", "Understand theories, technologies, and best practices for interactive content across many different platforms"]
The online Bachelor of Science in Digital Media program equips students with the essential skills and knowledge needed to excel in the realm of digital storytelling. Emphasizing a deep understanding of audience dynamics and messaging objectives, this program empowers students to craft compelling digital content that seamlessly blends creativity with business and marketing strategies. Students will actively engage in hands-on projects, gaining expertise in evaluating and delivering branded, strategic, and responsible content. With a deliberate emphasis on building an integrated portfolio and fostering career exploration, students will have the chance to exhibit their skills in digital media and content creation, strategic thinking, and storytelling to prospective employers.
["Digital media content creation", "Strategic thinking", "Storytelling", "Video and audio production", "Web design"]
The Digital Marketing & Social Media degree at JWU Providence is designed to help students leverage their passion for digital media into a professional path. This program will give them the skills needed to create compelling content, engage audiences effectively and assist businesses in growing their online presence. Students explore key areas such as digital marketing, social media, advertising and graphic design. The coursework will teach them to optimize web design, develop impactful digital content and analyze user experiences. By learning how to evaluate and implement digital strategies, they'll be prepared to help businesses make informed decisions and achieve their marketing goals. Students will gain practical experience with industry-standard tools and software, and stay ahead of trends by exploring emerging technologies like artificial intelligence (AI). This comprehensive approach ensures they're well-equipped for a range of roles in digital marketing and social media, preparing them for a dynamic career in this rapidly evolving field.
["Digital marketing", "Social media", "Advertising", "Graphic design", "Web design optimization", "Digital content development", "User experience analysis", "Digital strategy implementation", "Use of industry-standard tools and software", "Knowledge of emerging technologies like AI"]
This transfer-friendly social media degree completion program combines management techniques with innovative social media marketing concepts to deliver the professional knowledge you need for career success. The program is designed for students who have already earned at least 42 credits and are looking to complete their bachelor's degree in a flexible, online format. The curriculum features real-world projects to be completed within the online classroom and through your current employer or a selected potential employer or organization, along with social media training that can lead to specific credentials upon completion. The program is taught by faculty with extensive field experience, and online students have access to the same great benefits as those on campus, including small online class sizes and a student success advisor.
["Management techniques", "Innovative social media marketing concepts", "Effective management methods", "Innovative marketing skills"]
The Online Bachelor of Arts in Digital Media & Professional Communication is designed for those ready to launch or elevate their careers in the dynamic field of digital media. This fully online program provides the flexibility to fit your schedule while delivering a career-focused education that prepares you for in-demand roles like digital media specialist or media professional. Whether you’re transferring credits or starting fresh, the 2+2 transfer program allows students with an Associate of Arts or Associate of Science degree to complete their bachelor’s degree faster. Core-complete students from Texas institutions may only need 60 additional hours to graduate. This program blends academic excellence with real-world experience, offering hands-on learning through internships, collaborative projects and industry-focused activities with organizations like the International Association of Business Communicators. Key courses like Media Analysis and Applied Workplace Communication provide a strong foundation to excel in digital media. With expert faculty from Texas Tech University’s College of Media & Communication and strong industry connections, you’ll gain valuable mentorship and networking opportunities. By engaging with professional organizations and career-building experiences, you’ll graduate with the skills, confidence and connections to succeed in the ever-evolving world of digital media communication.
["Accessible content creation", "Social network analysis", "Media analytics", "Strategic communication", "Data visualization", "Social media analytics", "Artificial intelligence"]
Maryville University's online Bachelor's in Digital Media program is designed to equip students with the knowledge and skills needed to excel as visual communicators in a dynamic field. The program emphasizes the evolving nature of digital media and design, focusing on visual communication, technology, and design principles. Students learn to apply design concepts in various contexts, including graphic and interactive design, advertising, branding, marketing, print production, motion graphics, video game production, app, web, and software development, and user experience and user interface (UX/UI) design. The curriculum includes art history, interactive design, and digital media components. Students develop a strong foundation in digital illustration, animation, game design, motion graphics, UX/UI design, visual thinking, and web design. They also explore the psychology of design and its application in contemporary communication, new and social media platforms, marketing, branding, and the broader business world. Students will showcase their skills through professional projects, design portfolio-ready pieces, and complete immersive capstone projects. The program consists of 128 credit hours, including digital media major courses, general education courses, and general elective courses.
["Digital illustration", "Animation", "Game design", "Motion graphics", "User experience (UX) design", "User interface (UI) design", "Visual thinking", "Web design"]
This online degree program is designed to provide a strong foundation in journalism while enabling customization through coursework in telecommunications, visual media, and media management. Students can develop fundamental skills required to pursue a journalism and online media career with courses such as news writing and reporting, strategic communications, and news editing. The program requires a minimum of 120 credits. Specialized course work in this online digital journalism degree program can allow deep dives into topics of interest to your future and goals. Graduates can pursue careers in a variety of fields depending on their aspirations and course work with this degree in journalism and the support of Penn State career resources.
["Write and produce content for digital journalism organizations.", "Engage audiences using technology.", "Fine tune your communication skills.", "Apply multimedia skills to research, develop, and create compelling pieces.", "Understand ethics and laws regarding freedom of speech and the press."]
The Online Bachelor of Science in Marketing at University of Maryland Global Campus is designed to equip students with the strategic and communicative skills necessary to succeed in the dynamic field of digital marketing. Students will gain a solid understanding of fundamental marketing principles while exploring specialized areas such as nonprofit marketing, international marketing, customer relationship management, and organizational sustainability. The curriculum focuses on developing impactful multi-channel marketing campaigns using the latest trends and technologies. Graduates will learn to apply marketing strategies, design communication plans, focus on customers, develop insights, create campaigns, and cultivate relationships. The program is updated regularly to align with industry needs.
["Apply Marketing Strategy", "Design Comm Plans", "Focus on Customers", "Develop Insights", "Develop Campaigns", "Cultivate Relationships"]
The Bachelor of Science in Marketing with the Digital Media Business Strategies specialization can help you qualify for several types of roles upon completion. This Marketing Bachelor’s Degree online program can help you learn what it takes to reach audiences and create an engaging user experience in all kinds of digital platforms and media. You will also gain exposure to topics in social media management, branding, advertising, consumer behavior, email marketing, market research, search engine optimization, and more. The program is designed for adults with families and busy careers, offering a 100% online learning format that can be completed in just a year. Students will study economic principles, ethical and legal concepts, management and leadership, financial decision-making, and statistics.
["Develop a foundation of business skills that apply to current functions in the field of marketing", "Effectively communicate to a diverse range of audiences", "Apply a global perspective to marketing and business decisions", "Take an ethical approach to problem-solving that is supported by a biblical perspective"]
This co-major provides a blend of conceptual and analytical approaches that will engage students in critical thinking as well as data-driven decision-making on this important topic. Four broad areas are emphasized: Provide students the conceptual background and tools underlying search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and social media Enable students to develop hands-on skills in using different data sources to make business decisions for customer acquisition, targeting, and relationship management Introduce students to tools for leveraging network resources and using large data sets for social network analysis, sentiment analysis, and web analytics Provide exposure to the legal, privacy and ethical issues with respect to data gathered in the digital and social media environment
["Search engine optimization", "Search engine marketing", "Online advertising", "Web analytics", "Email marketing", "Social media", "Data-driven decision making", "Customer acquisition", "Targeting", "Relationship management", "Social network analysis", "Sentiment analysis"]
PLNU’s fully online Bachelor of Arts in Creative Digital Media is designed to foster creative practice through a wide array of creative digital media applications. These valuable techniques and skills will enhance your ability to solve communication problems, as well as have a hand in the digital media current and future generations consume, and design digital media content in today's digital world. This online program will sharpen the skills you’ll need to lead the charge for local employers as they connect with consumers online or in person, and engage with their audience and consumers. Whether you’re continuing your college education or just beginning, this program is designed to help you invest in your future while learning at your own pace. The program gives you the flexibility to learn when and where you want. Coursework is designed to be flexible to your needs and help you balance your other life commitments. You’ll also have access to top-tier mentorship from advisors and experienced design and communication professors. A counselor and coordinator will work with you through every step of your journey to complete your bachelor’s, from helping you transfer previously-earned credit to working alongside you with care and encouragement as you earn your degree. Students applying for this program can also start with as few as zero college credits completed — a feature exclusive to the online format.
["Solve communication problems", "Design digital media content", "Attract online audiences", "Ethical and social implications of social media", "Interactive web design"]
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