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The Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies. The added business management courses featured in the bachelor’s degree program builds a stronger foundation to pursue managerial positions within the marketing field. Graduates will have the education to enter the business industry head first thanks to the career-focused education they will receive. The program provides students with advanced business management and marketing concepts through a diverse set of business classes. The focus on both traditional and contemporary practices ensures the Digital Marketing degree program establishes the necessary skills for graduates to succeed in a number of facets of the business and marketing field. The Digital Marketing bachelor’s degree program is available for study online with Bryant & Stratton College. The online Digital Marketing degree utilizes the same outcomes and curriculum as the campus-based program but with the added flexibility and convenience of an online program.
["Evaluate the effectiveness of digital marketing campaigns at the local, national, and global level.", "Use traditional and digital marketing strategies to enhance brand visibility and accessibility.", "Engage with customers through various digital marketing pathways to build loyalty.", "Analyze consumer behavior and marketing campaign results to address business needs."]
The digital concentration builds on the knowledge provided in the Bachelor of Science in marketing major program and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. In this program, students gain specialized expertise in an area that is growing in importance in the marketplace.
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The Marketing and Digital Strategy degree at St. Catherine University is a comprehensive program that prepares you for a career in today’s digital age. You will learn how to develop strategic marketing plans, create effective digital and social media campaigns, and analyze data to measure your success. In St. Kate's online Marketing and Digital Strategy program, you'll gain a solid grounding in core business knowledge while gaining a strong understanding of consumer behavior, market segmentation and analysis, digital and social media marketing strategy, branding and product development, advertising, pricing strategies, market research, and marketing ethics. You'll be immersed in real-world projects with partner organizations, and our highly- networked faculty will introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities.
["Strategic marketing plan development", "Digital and social media campaign creation", "Data analysis", "Consumer behavior understanding", "Market segmentation and analysis", "Branding and product development", "Advertising", "Pricing strategies", "Market research", "Marketing ethics"]
Discover rewarding career paths in the online social media field. Learn about educational requirements, job responsibilities, and earning potential.
Explore the path to becoming a successful Social Media Analyst in the field of online social media.
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